The Back Office Co. / About

About the back office.

The Back Office is a system — and behind the system is an operator with twenty-five years of the work behind the work.

Geneva Bast arriving, files in hand
Fig. 01 — On the way in, files in hand.
Geneva Bast
Founder, The Back Office Co.
Geneva Bast, founder of The Back Office Co.
Geneva Bast, founder.

Twenty-five years in business operations and financial administration — the last ten in real estate: three in development, seven running transactions and team operations. 300+ transactions, $400M+ coordinated, zero missed deadlines. She has also run companies of her own — founding a business administration company and co-founding a marketing and social media company — so she knows what the owner's side of the desk feels like.

That decade in real estate includes running the day-to-day operations and full financial administration of a multi-entity real estate organization — bookkeeping, payroll, payables and receivables, month-end reporting, compliance deadlines — and the files behind one of Calgary's top realtors: luxury, condos, multi-family development, rural land, new construction, and complex residential. A marketing background covers the parts where looking good matters.

The work behind the work is the work I love. A realtor who can give their clients their full attention, because someone is minding the file. A business owner whose business runs the way it should, because someone is minding the details. I'm the someone. It's the best seat in the office.

B.B.E., Mount Royal University
Dex Professional Senior Specialist Certification — Business & Office Operations
CREB Unlicensed Assistant
MEMO NO. 045
RE: The standard
White-glove is not a tier. It is the whole thing — every file, every stage, the same standard.
b.
THE TWO DOORS
RE: Work with the Back Office
For realtors: every file closed beautifully — listings, transactions, deadlines and closing coordination. For business owners: operations, handled — financial administration, systems and ongoing operational support.

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Geneva Bast · Founder, The Back Office Co. · Calgary, Alberta